Ten blog korzysta z plików cookies na zasadach określonych here
Close

About us

LSW IP BLOG – our Blog is about the most important and
interesting areas of intellectual property law, including copyrights,
film, media, advertising and internet law, personal rights
and the laws concerning innovative technologies.

It is directed to creators, producers, and people in the media and
creative sectors as well to the general business community who handle IP law each day,

sometimes without even knowing so.

It covers inter alia culture, technology, art, entertainment,
advertising, sports and science.

We discuss some of the most inspiring and influential cases, presenting
our analysis and commentary, highlighting practical issues regarding the
use of the provisions at hand in the European Union, Poland and Globally.

The Blog is created by the team at

 LSW Leśnodorski Ślusarek and Partners law firm

COMPETITION AND CONSUMERS
Augmented reality in games – what is left unsaid about Pokémon Go
A Universe familiar to many has returned in a completely new form – as an application for mobile devices. Pokémon Go has gained huge publicity. Observing the success of Niantic Labs – the creator of the game – we can’t go without asking question about how the company will cope with the placement of ads, [...]

ADVERTISING
Mc & Mac ONLY for McDonald’s?
The EU court has ruled the prefix ‘Mc’ or ‘Mac’ cannot be used with the name of a foodstuff or beverage other than McDonald’s.   This story began in 2008 when the company Future Enterprises, of Singapore, applied for registration of the EU trademark ‘MACCOFFEE’ for foodstuffs and beverages. This application was received two years [...]

The spot promoting Nivea Repair & Targeted Care line of cosmetics promising “healthier hair more beautiful than ever before” and “the first such precise regeneration” is unethical and abuses the lack of experience and knowledge by consumers and misleads them. In relation to the complaint by Unilever Poland (producing Dove shampoos, among others), the Advertising [...]

A Universe familiar to many has returned in a completely new form – as an application for mobile devices. Pokémon Go has gained huge publicity. Observing the success of Niantic Labs – the creator of the game – we can’t go without asking question about how the company will cope with the placement of ads, [...]

The EU court has ruled the prefix ‘Mc’ or ‘Mac’ cannot be used with the name of a foodstuff or beverage other than McDonald’s.   This story began in 2008 when the company Future Enterprises, of Singapore, applied for registration of the EU trademark ‘MACCOFFEE’ for foodstuffs and beverages. This application was received two years [...]

INTERNET
LSW seminar for IT companies at the Google Campus. Join today!
We cordially invite you to our seminar: “From a line of code to an IT company – creation and development of a software start-up” Currently, start-ups are a hot topic. The problem is the information lacks specifics. And, above all – specific practical knowledge. We will try to provide this to the participants of our [...]


FILM AND TV
PFI does not grant funding. What’s next?
Any application for co-financing by the PFI is subject to expert evaluation. After obtaining the evaluation, the Director of PFI issues a decision to award the grant for the project, or refuse the grant. There is also the possibility of moving the decision to the next session, or refer it for amendments.   In accordance [...]


IT AND GAMING
Video games developers with EU funding
The National Research and Development Centre has launched a funding program for R&D carried out by the developers of video games. It aims at popularizing the commercialization of research results. The amount that can be obtained in the first competition is PLN 80 million.   GAMEINN is a program providing funds for research and development [...]


IT AND GAMING
Brexit and intellectual property (IP)
The surprise following the result of the referendum, in which the United Kingdom decided to withdraw from the European Union was quickly replaced by the question of how this decision will affect daily life and the economy of the country. There are also doubts about how the legal system will function in the new reality [...]


B+R
Commercialization of software in practice
Commercialization of the results of research by academic institutions is more and more common and it is useful to know how it is carried out. This is important both for institutions and for entrepreneurs investing in these types of innovation. Various Polish public research institutions (universities, research institutes, Polish Academy of Sciences centres) conduct research [...]


IT AND GAMING
State aid for the audiovisual market is more broadly acceptable under the EU law
Providing aid using public funds for entrepreneurs is prohibited, except for strictly defined cases. For the audiovisual sector however, new opportunities have appeared. In accordance with EU law, as a rule, providing aid to entrepreneurs using public funds is prohibited, except for strictly defined cases, laid down in EU law and in the practice of [...]


IT AND GAMING
Will Rubik’s Cube share the fate of LEGO blocks?
More than 40 years have passed since Ernő Rubik created his magical cube (hun. bűvös kocka) in 1974. Within that time, many techniques and ways of solving the cube have been developed, whereby competitors break speed records solving the cube, with speedcubing (speedsolving) enjoying unflagging popularity. Registering the shape From a legal point of view, [...]


EVENTS
The world seen from a drone
In recent years, we have experienced a rapid development of technology in the area of unmanned aerial vehicles, commonly referred to as drones. They are used in a myriad industries – from transporting blood to film production. In light of aviation law regulations, drones can essentially be divided into two categories – drones with a [...]


ADVERTISING
Perfect hairstyle? Advertising ethics committee says “stop” to promising miracles
The spot promoting Nivea Repair & Targeted Care line of cosmetics promising “healthier hair more beautiful than ever before” and “the first such precise regeneration” is unethical and abuses the lack of experience and knowledge by consumers and misleads them. In relation to the complaint by Unilever Poland (producing Dove shampoos, among others), the Advertising [...]


About us

LSW IP BLOG – our Blog is about the most important and
interesting areas of intellectual property law, including copyrights,
film, media, advertising and internet law, personal rights
and the laws concerning innovative technologies.

It is directed to creators, producers, and people in the media and
creative sectors as well to the general business community who handle IP law each day,

sometimes without even knowing so.

It covers inter alia culture, technology, art, entertainment,
advertising, sports and science.

We discuss some of the most inspiring and influential cases, presenting
our analysis and commentary, highlighting practical issues regarding the
use of the provisions at hand in the European Union, Poland and Globally.

The Blog is created by the team at

 LSW Leśnodorski Ślusarek and Partners law firm


COMPETITION AND CONSUMERS
Augmented reality in games – what is left unsaid about Pokémon Go
A Universe familiar to many has returned in a completely new form – as an application for mobile devices. Pokémon Go has gained huge publicity. Observing the success of Niantic Labs – the creator of the game – we can’t go without asking question about how the company will cope with the placement of ads, [...]


ADVERTISING
Mc & Mac ONLY for McDonald’s?
The EU court has ruled the prefix ‘Mc’ or ‘Mac’ cannot be used with the name of a foodstuff or beverage other than McDonald’s.   This story began in 2008 when the company Future Enterprises, of Singapore, applied for registration of the EU trademark ‘MACCOFFEE’ for foodstuffs and beverages. This application was received two years [...]


INTERNET
LSW seminar for IT companies at the Google Campus. Join today!
We cordially invite you to our seminar: “From a line of code to an IT company – creation and development of a software start-up” Currently, start-ups are a hot topic. The problem is the information lacks specifics. And, above all – specific practical knowledge. We will try to provide this to the participants of our [...]


FILM AND TV
PFI does not grant funding. What’s next?
Any application for co-financing by the PFI is subject to expert evaluation. After obtaining the evaluation, the Director of PFI issues a decision to award the grant for the project, or refuse the grant. There is also the possibility of moving the decision to the next session, or refer it for amendments.   In accordance [...]


IT AND GAMING
Video games developers with EU funding
The National Research and Development Centre has launched a funding program for R&D carried out by the developers of video games. It aims at popularizing the commercialization of research results. The amount that can be obtained in the first competition is PLN 80 million.   GAMEINN is a program providing funds for research and development [...]


IT AND GAMING
Brexit and intellectual property (IP)
The surprise following the result of the referendum, in which the United Kingdom decided to withdraw from the European Union was quickly replaced by the question of how this decision will affect daily life and the economy of the country. There are also doubts about how the legal system will function in the new reality [...]


B+R
Commercialization of software in practice
Commercialization of the results of research by academic institutions is more and more common and it is useful to know how it is carried out. This is important both for institutions and for entrepreneurs investing in these types of innovation. Various Polish public research institutions (universities, research institutes, Polish Academy of Sciences centres) conduct research [...]


IT AND GAMING
State aid for the audiovisual market is more broadly acceptable under the EU law
Providing aid using public funds for entrepreneurs is prohibited, except for strictly defined cases. For the audiovisual sector however, new opportunities have appeared. In accordance with EU law, as a rule, providing aid to entrepreneurs using public funds is prohibited, except for strictly defined cases, laid down in EU law and in the practice of [...]


IT AND GAMING
Will Rubik’s Cube share the fate of LEGO blocks?
More than 40 years have passed since Ernő Rubik created his magical cube (hun. bűvös kocka) in 1974. Within that time, many techniques and ways of solving the cube have been developed, whereby competitors break speed records solving the cube, with speedcubing (speedsolving) enjoying unflagging popularity. Registering the shape From a legal point of view, [...]


EVENTS
The world seen from a drone
In recent years, we have experienced a rapid development of technology in the area of unmanned aerial vehicles, commonly referred to as drones. They are used in a myriad industries – from transporting blood to film production. In light of aviation law regulations, drones can essentially be divided into two categories – drones with a [...]